We were set the challenge to create a series of luxury, high-end films to launch a new curling product for Curlformers, featuring various hair types to showcase its versatility and ease of application.

The three hero films were distributed via Twitter and Facebook, with 30-second versions of each video achieving over 17,000 views on Instagram. We also created a ‘behind-the-scenes’ film that captured the fun and excitement behind the cameras on shoot day.

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