We partnered with Microsoft and Virgin Atlantic to devise and deliver the first immersive cinema experience in the sky. Via a network of 16 pico projectors, Santa appeared to land on the roof of a Boston-bound 787 from London Heathrow.

We created a range of assets to build the experience including matte painted stills, ceiling projections, sound design and more. We also created a film of the event which was edited and released within 12 hours of landing.