To coin a phrase (albeit a rather overused one), we are storytellers. Across many industries, we use moving image to effectively tell stories - of brands, people, products, platforms... and recently, even board games.
We love the work we do with our healthcare clients - it's fun and rewarding in equal measure - and the healthcare sectors’ movement towards a patient-centric approach to communications has meant more patient stories for Contented Brothers to tell, and in surprisingly varied ways.
On one of our early patient story projects, we travelled across Europe to meet and interview people diagnosed with a terminal condition. Through spending time with them - cameras rolling - we were able to document details about their condition and the treatment they were undergoing that was helping them to live each extra day.
The next project - a step on from the traditional interview style - saw us scan and 3D print an exact miniature version of an actress, portraying a woman with COPD for pharmaceutical company, Novartis. Through placing the small replica in real locations - a house, a street, a staircase - we were able to convey how large and overwhelming symptoms can be for sufferers. Experimenting with scale enabled us to demonstrate patient symptoms without the reliance on an interview-led film. COPD Life is Calling: Small Steps
A later, award winning project, required us to create a tool to immerse a sales team in the life of a patient living with Inflammatory Bowel Disease (IBD), so we knew we had to think outside the box to engage this audience. The aim was to get the sales team to understand the patient's’ daily struggles and to empathise with them. Using 360 video we filmed 'Julia' in her house as her IBD restricted her daily plans - eating, cleaning up and even going to a fitness class. The sales team were able to put on VR headsets and enter into Julia's world, like a fly on the wall, experiencing her symptoms and struggles. Patient Film - 360 VR
A recent project saw us step even further away from the traditional patient story. Using a stunt-woman wearing a GoPro camera mounted on a helmet, we created a POV film depicting a woman experiencing a heart attack at home and falling down her stairs. Sound and visual effects, enabled viewers to witness the full range of symptoms.
New technologies have enabled us not just to listen to a person’s story, but to live it. Conveying the often complex patient journey; from symptoms, diagnosis and treatment, through to hopes, dreams and fears - requires thoughtful and increasingly innovative storytelling.