Working with Novartis and Red Door Unlimited, we were tasked with bringing to life the effects of living with Chronic Obstructive Pulmonary Disease.
From the moment someone is diagnosed, it can feel like their world starts to shrink. Every day activities start to seem impossible, which can lead to increasing frustration and isolation.
Using 3D scanning technology, we printed a set of miniature, incredibly life-like versions of our lead character, Victoria, then placed her in the real world.
We see Victoria struggle through a typical day before discovering COPD: Life is Calling - a global online community for people coping with COPD to help them get back an aspect of their life that they thought they lost.